Innovation can ignite a new wave of growth for an entire industry, but those who spark the change often reap the greatest rewards. While industry momentum is influenced by macroeconomic factors, it largely depends on businesses’ efforts to develop new technologies, products, or business models. Companies that drive « breakout innovations » create entirely new markets, expanding the overall economic pie rather than just taking a bigger slice. The result? Rapid growth, fresh opportunities, and a lasting impact on the industry’s trajectory.
How innovation can accelerate industry momentum
